Monday, 25 July 2011

The Jeff Pulver Blog - Notes, comments and observations

BrandsConf 2011 ( ) will be taking place on November 9, 2011 and will be returning to the 92nd Steet Y in New York City.

The underlying theme of the conference continues to be "The Humanization of Brands" and the impact this is having in an infinite number of business verticals. At BrandsConf we are looking for people with first hand experience to share their stories and their perspectives. I am looking for the people who work directly for brands to come forward and share their insights / experiences.

This is NOT a platform to promote a marketing company, customer case study or a service. Whenever possible, I look for "the client" to speak on their own behalf. If you work for an agency, please consider proposing to moderate a panel with people you know who represent brands. Please make sure that your panel proposal includes at least two people who are not your clients.

The people chosen to speak at BrandsConf will be those whose speaking pitch focuses on what it means for a brand to become (more) human and the impact this is having in their business.

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Since the birth of the real-time Internet, many businesses around the world offering products and/or services have found themselves establishing a presence on Facebook, twitter (and soon Google+) and have been challenged with the task of having to having to have someone (or a team) represent their company and become their online and physical voice for their brands.For many companies this is something both new and challenging. "Brands Are People Too"

After watching thousands of brands become alive on social media, rather than just being an observer of such trends I thought the time was right to invite up to people to come forward and participate in the discussion.

With today's "Call for Speakers" I am looking for creative, out-of-the-box thinkers to come forward and pitch me something relevant they would like to discuss from inside the respective worlds of the business segment they are operating in. Brands transcend business sectors and my hope is to have a variety of industries represented at our second BrandsConf event. In the tradition of the #140Conf events, individual presentations will be 10 minutes long and panels will run 15 to 20 minutes.

The conference will explore a range of topics from best practices to the legal issues to the natural conflict of personal and corporate branding. Plus a wide range of related topics that I hope to hear from the people who come forward to speak at this conference. I'm looking for first-hand accounts of how the humanization of branding is being applied and the impact it is happening in across the business world. My goal is to bring together a great group of Characters to both lead and contribute to the discussions.

The take-aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects the real-time Internet will have on brands and business.

"Behind the Brand is a Human Voice"

At the receiving end of a brand experience is a connected, broadcast enabled, consumer. Opening your brand, being human, and the art of listen brings about a fundamental shift, and potential re-structuring of we, as marketers bring our brands to market.

So please, think about what YOU could contribute to the dialog, and who you may know who would be interested in being part of this exciting event.

#BrandsConf is the hashtag for the event. I would appreciate your help in spreading awareness for our November conference.

What I hope to bring together is a gathering of people with a variety of backgrounds and together explore the future of where things are going and how to best prepare the community at large to get there.

If you are interested in speaking at: BrandsConf 2011, please submit your speaking proposals over at: The deadline for speaking proposals is: Friday, August 5th but the first to submit will be the first I consider for the event. You can also feel free to please tweet speaker nominations/suggestions to #BrandsConf.

I am also looking for sponsors and for exhibitors to be part of our conference. For more information about sponsoring and exhibiting, please send email to: alan at

Hope to see you in November at BrandsConf.

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Posted by jeff at 06:41 AM | Permalink